Published on Go Solo – Entrepreneur Stories – https://gosolo.subkit.com/future-wealth/
What’s your business, and who are your customers?
Future Wealth LLC is a registered investment adviser (RIA) operating in several states across the US, catering not only to the high net worthy individuals but too low to middle-income individuals who have been left behind by the advisors at larger institutions.
Tell us about yourself
My goal when I started the company was to provide complete transparency and simplify investing for the average investor. Most advisors at large institutions, such as Raymond James, Edward Jones, Morgan Stanley, etc., make investing sound so complicated for the average investor that even an educated individual is intimidated by the thought of investing in the stock market. Individuals hand over the money to these advisors and have no idea where it is invested, how much they are being charged, and whether they are on the path to a comfortable retirement. At Future Wealth LLC, we strive to communicate, explain and simplify the process of investing so that our clients can understand and feel good about their investments.
What’s your biggest accomplishment as a business owner?
Future Wealth LLC was founded in 2016 on the premise that fees being charged by large banks were too high and needlessly eroded into the returns on an investment portfolio. We began by pricing our services at less than half the prevailing rate charged by large institutions and providing more personal and superior service to our clients. As the word spread that investors could get better service for lower fees from smaller RIAs like Future Wealth LLC, the larger institutions had no choice but to cut their fees to retain their client base. Six years later, the fees charged by large institutions are still higher than Future Wealth, but they no longer gouge their clients with unnecessary charges. A David and Goliath story that benefits all investors.
What are the top tips you’d give to anyone looking to start, run and grow a business today?
- Have a clear objective that meets an underserved segment – Identify a niche segment and go after it. The expansion will come later if you succeed in the niche.
- Have a clear differentiation to competition – Doing what everyone else does is the easiest way to become irrelevant. Listen to your customers and keep innovating.
- Have patience and think long term – There will be mistakes made. Accept them and move on.